Think about when you get a package at your doorstep. There is often a little bit of excitement. In a lot of cases you are expecting it and are thankful that it has arrived and wasn't lost by the carrier. You start thinking about whatever it is that is inside and just want to open it up.
That said it is easy for a small business to ignore the marketing opportunities that the exterior of your packages can have. In particular if you are just starting out or simply selling occasionally on eBay you are more likely to ignore this. One of the more obvious ideas is to use custom boxes. If you buy something from any major brand it will likely come to your door step in a box that has the seller's name, logo, and perhaps tagline. It may also be more cost effective for you to stick labels on to your packages that have your logo and business name on it. I have only seen this a few times but another idea is to use customized tape that features your company name and logo on it to seal your packages. If you are an eBay seller you can consider creating a logo or design that makes your seller ID noticeable. Obviously, you will have to weigh the costs of getting custom boxes, labels, tape, etc. but give it some thought.
Advertise your brand any way you can. Maybe only a couple of shipping workers will actually notice your custom packaging but that is better than nothing. Even after your customer gets your package you know there is always the possibility that box will be used for moving, storage, etc. Plenty of opportunities to remind people that your business is around to serve them.
Undoubtedly, packaging the actual products inside of your boxes is important but don't ignore what the exterior of you boxes can tell others.
Do you have any other ideas or thoughts on using your shipping boxes to market your brand? Comment on our blog and let's help everyone out!
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