As I was considering my next topic for this blog it occured to me that the blog itself is a topic. Blogging is far more than just a means of putting your opinions and ideas out on the web for the world to see. Make no mistake, the content of your blogs is very important for your readers but blogging reaches beyond just what humans think of your blog. Google and other search engines are key to getting readers in the first place and, as a business, it is key to helping increase your site's placement on search engines.
It is most important to keep human readers interested but as you are creating your blog content keep search engines in mind as well. Make sure to put keywords into your blog and make a mention of your business in the content as well. In the online world it is called Search Engine Optimization (or SEO). It is an art as much as a science. Over use keywords and you get "penalized" by search engines for "keyword spamming"; don't use keywords enough your webpage gets lost far down the search engine results pages.
When mentioning your business try to do it in a tasteful way or if at least in a humorous way so your readers don't think you are putting a blog post out there just to drop your company name. As we mention in the heading of our blog we created it to help get the name of Sourcical.com out there but also take a look at our content. We try to create blog posts that create meaningful ideas and conversation starters. We mention our products like shipping labels, Tyvek wristbands, etc. but try to come up with posts that are related to those products.
Mentioning your business and essential keywords in your blog will help you with search engine rankings. That means even if no real person actually reads your blog the fact that you have put the keywords into your blog means that search engines will read them and that will help get your business going. Don't get me wrong, it will take time and you likely won't see results instantly but by keeping at it and coming up with new content you will be helping yourself just by blogging.
Even if no one is reading your blog, setting one up is an essential part of getting your business going especially if it is an online business.
Do you have other reasons why a blog is important? How have you seen results in creating a blog for your business? Feel free to add your comments or ideas!
We value the business opinions and ideas of all of you out there. We hope that you find our posts interesting and will help all online business by posting your comments in our blog. Please share our posts with others. As a side this blog is also a way for us to get out business out there, www.sourcical.com. Tyvek wristbands, wire sleeving, shipping and handling labels, and much more. We are a small business so please check us out!
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